Apple, in the tribute, uses words like 'cool' and the hockey quote - all within the first 25 seconds. This works. There is a prank call, ordering "4000 lattes to go" - all on a phone / iPod / www connected device. This is brilliant psychology, as well as proving the pragmatism inherent in the Apple device. It is different, it's exciting, and it's new technology. It isn't corporate or boring or dry. At 1:08, the video shifts, and Jobs says something wonderfully profound. He notes that the "Apple DNA" is not just the technology, but the liberal arts, the humanities. This is the the idea of 'Think Different' that is personified in their philosophy as a company. Thinking about what people want, how they act, how they feel, and what decisions they will make throughout the day, and merging these thoughts with devices made of plastic, metal and glass is truly extraordinary.
It is because of people like Steve Jobs that we are able to look at trends, analyze information, check the historical record, and feel creativity coursing though our system. Jobs spoke often of creating, of failure, of being a flawed person. Sharing his journey so candidly was one of his strengths. Hearing his story, being reminded of his untimely death from pancreatic cancer reminds me that although he is gone, it is legacies like his that allow human motivation and creativity to flourish. This, in a way, allows for his legacy to live forever, as he helped provide the tools for people to add to the world that are at our fingertips.