No one cares what basketball players think about politics. Especially when their "take" is the same take as woke media, woke capital, and woke everything else. They have the coldest takes out there, and they're punishing their fans by virtue signaling and denying their (dwindling) fans the product.
As I write this the NBA players are playing in "the bubble". Now we see that it's both a literal and a metaphorical bubble. One has to be oblivious to reality to think that the SJW narrative plays well with fans.
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